Direct Pattern

In preparing to write any message, you need to anticipate the audience's reaction to your ideas and frame your message accordingly. When you expect the reader to be pleased, mildly interested, or, at worst, neutral, use the direct pattern. In the direct pattern main point comes first which followed by an explanation or evidence.

 Direct method, also called frontloading, has these advantages:

• It saves the reader's time.
• It sets a proper frame of mind.
• It prevents frustration.

This frontloading technique works best with audiences that are likely to be receptive to or at least not disagree with what you say. All these tasks have one element in common: none has a sensitive subject that will upset the reader. Business messages which use direct pattern are orders, nonsensitive memos, e-mail messages, informational reports and oral presentation etc.