Indirect Pattern

When you expect the audience to be uninterested, unwilling, displeased, or perhaps even hostile, the indirect pattern is more appropriate. In this pattern you don't reveal the main idea until after you have offered an explanation and evidence.

The indirect pattern has these benefits:

• Respects the feelings of the audience.
• Facilities a fair hearing.
• Minimizes a negative reaction.

Typically business messages that could be developed indirectly include letters and memos that refuse requests, deny claims and disapprove credit. Sales letters, sensitive messages and some reports also benefit from the indirect strategy.